Insights, playbooks, and updates on lead generation, outbound strategy, and building consistent pipelines.
March 14, 2023
Update — May 2026: The FCC’s one-to-one consent rule (effective Jan 27, 2025) was vacated by the Eleventh Circuit on Jan 24, 2025. Pre-vacatur expectations no longer apply. F...
Read more →February 22, 2023
Everyone Loves the Idea of a $5/Hour Cold Caller. Here’s the Reality.
Read more →January 18, 2023
The Absentee Owner Goldmine (That Most Callers Ruin)
Read more →December 19, 2022
December Is for Closing Deals and Cleaning House
Read more →December 5, 2022
Update — May 2026: Our position has evolved. We still believe human callers handle nuanced motivated-seller conversations better than today’s AI voice agents, but AI is now e...
Read more →November 14, 2022
Update — May 2026: Solar economics have shifted since this guide was published — utility rates have continued to climb, the federal tax credit was extended through 2032, and ...
Read more →October 28, 2022
The Question Everyone Asks (And Nobody Answers Honestly)
Read more →October 3, 2022
Update — May 2026: GoHighLevel and HubSpot both updated their plans and feature sets significantly since this comparison was first published. The core philosophical compariso...
Read more →September 15, 2022
The MLS Is Not Your Friend
Read more →August 9, 2022
You Can’t Call People Without Their Phone Numbers (Obviously)
Read more →July 25, 2022
Your Agency Might Be Terrible (And Here’s How to Tell)
Read more →June 18, 2022
Stop Calling It a Script
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